Enterprise design systems, native app platforms, complex digital services and data products, from research and product strategy through to high-fidelity UI, prototyping and build.
Product Design · UX Research · UX/UI · Design Systems · Web & App Design · Print Design
01. Design Systems
Themed Multi-App Platform
Design Systems
View Project
Scalable Design Systems
Design Systems
View Project
Design System Audit & Rebuild
Design Systems
Coming soon
02. Apps & Product
Tournaments | Product Redesign
Apps & Product · Research
View Project
Mobile Seat Selection Redesign
Apps & Product
View Project
Gamified Customer Events App
Apps & Product
View Project
National Public-Service Apps
Apps & Product
View Project
03. Websites
Cyclein | Ecommerce website
UX/UI · Graphic Design
View Live Site
End-to-End Website & Product Design
UX/UI · Web Design · SEO
View Live Site
Quiz Website | Designed and Coded
Web Design · HTML/CSS
View Project
SAAS Website
Web Design
Coming soon
Local Business | Website & Brand Refresh
Web Design · Graphic Design
View Project
0.4 Legacy UX & Data
Real-Time Analytics Dashboard
Legacy UX & Data · Dashboards
View Live Site
Simplifying Regulatory Guidance
GOV.UK Design System · Information Architecture
View Project
ADS | Search for Complex Records
Legacy UX & Data · IA
View Project
Redesigning a Financial Stock Screener
Legacy UX & Data · Onboarding
View Project
0.5 Branding, Print & Illustration
Event Design & Print
Print Design · Event Stationery
Learn more
Lush Cosmetics | Packaging Design
Patterns · Packaging Design
Learn more
Spoonflower Summer Collection
Pattern Design
Coming soon
Waffles | Logo & Branding
Branding · Print Design
Coming soon
Playing Card Design
Illustration
Coming soon
Packaging Design Easy Tiger
Illustration · Packaging Design
Learn more
About Me
I’m Cheryl, a Product Designer working across native apps, complex digital products, enterprise platforms and design systems. Recent work includes reverse-engineering live products into scalable systems for major US enterprises, designing products aligned to UK government services and design standards, and shaping complex regulatory information into clearer digital experiences.
My background also spans data-heavy products, mobile experiences and large multi-surface platforms, including a behavioural analytics dashboard later referenced in US Congressional testimony. I work across research, product thinking, interaction design and high-fidelity UI, with a strong focus on clarity, systems thinking and making complex products easier to use and easier to build.
Based on the Isle of Man, usually somewhere between a design file, a motorbike and my dogs.
Work Highlights
Enterprise Design Systems
Created, audited and reverse-engineered design systems for complex products, building scalable token architectures, variables, components and theming for consistent delivery.
Native Apps & Product UX
Designed native and mobile-first experiences across multiple products, shaping reusable patterns for onboarding, navigation, complex workflows and shared functionality across app ecosystems.
Complex Digital Services
Designed products aligned to UK government services and standards, turning complex information, multi-step journeys and technical constraints into clearer, more usable experiences.
Research-Led Product Decisions
Planned and ran qualitative and quantitative research, usability testing and synthesis, using evidence to shape priorities, improve flows and support better product decisions.
What Colleagues Say
PRODUCT DESIGN & DELIVERY
She consistently demonstrated a strong ability to balance creativity with practicality, designing experiences that not only looked great but also worked seamlessly in development. Cheryl made collaboration effortless.
Product Owner
PRODUCT & DELIVERY
What came across clearly in all my interactions with Cheryl was her knowledge, passion, commitment and good humour. Cheryl was driven to deliver the best products and experience possible.
Former Colleague
DESIGN & DEVELOPMENT
Cheryl is one of those rare UX/UI designers who can take complexity and turn it into clarity. Her creativity brings a fresh breath of design thinking into every project she touches.
Business Analyst
Selected Features
Illustration Gallery
Pattern Gallery
Enterprise design systems, native app platforms, complex digital services and data products, from research and product strategy through to high-fidelity UI, prototyping and build.
Product Design · UX Research · UX/UI · Design Systems · Web & App Design · Print Design
01. Design Systems
Themed Multi-App Platform
Design Systems
View Project
Scalable Design Systems
Design Systems
View Project
Design System Audit & Rebuild
Design Systems
Coming soon
02. Apps & Product
Tournaments | Product Redesign
Apps & Product · Research
View Project
Mobile Seat Selection Redesign
Apps & Product
View Project
Gamified Customer Events App
Apps & Product
View Project
National Public-Service Apps
Apps & Product
View Project
03. Websites
Cyclein | Ecommerce website
Web Design
View Live Site
End-to-End Website & Product Design
Web Design
View Live Site
SAAS Website
Web Design
Coming soon
Local Business | Website & Brand Refresh
Web Design · Graphic Design
View Project
Quiz Website | Designed and Coded
Web Design · HTML/CSS
View Project
0.4 Legacy UX & Data
Real-Time Analytics Dashboard
Legacy UX & Data · Dashboards
View Live Site
Simplifying Regulatory Guidance
GOV.UK Design System · Information Architecture
View Project
ADS | Search for Complex Records
Legacy UX & Data · IA
View Project
Redesigning a Financial Stock Screener
Legacy UX & Data · Onboarding
View Project
0.5 Branding, Print & Illustration
Event Design & Print
Print Design · Event Stationery
Learn more
Lush Cosmetics | Packaging Design
Patterns · Packaging Design
Learn more
Spoonflower Summer Collection
Pattern Design
Coming soon
Waffles | Logo & Branding
Branding · Print Design
Coming soon
Playing Card Design
Illustration
Coming soon
Packaging Design Easy Tiger
Illustration · Packaging Design
Learn more
About Me
I’m Cheryl, a Product Designer working across native apps, complex digital products, enterprise platforms and design systems. Recent work includes reverse-engineering live products into scalable systems for major US enterprises, designing products aligned to UK government services and design standards, and shaping complex regulatory information into clearer digital experiences.
My background also spans data-heavy products, mobile experiences and large multi-surface platforms, including a behavioural analytics dashboard later referenced in US Congressional testimony. I work across research, product thinking, interaction design and high-fidelity UI, with a strong focus on clarity, systems thinking and making complex products easier to use and easier to build.
Based on the Isle of Man, usually somewhere between a design file, a motorbike and my dogs.
Work Highlights
Enterprise Design Systems
Created, audited and reverse-engineered design systems for complex products, building scalable token architectures, variables, components and theming for consistent delivery.
Native Apps & Product UX
Designed native and mobile-first experiences across multiple products, shaping reusable patterns for onboarding, navigation, complex workflows and shared functionality across app ecosystems.
Complex Digital Services
Introduced a full UX research framework, starting with a structured project requirements doc. Planned and ran qualitative and quantitative testing using SUS, UMUX-Lite, and Time-on-Task, then synthesized findings through affinity mapping. Delivered clear insights and actionable recommendations that directly informed design decisions.
Research-Led Product Decisions
Planned and ran qualitative and quantitative research, usability testing and synthesis, using evidence to shape priorities, improve flows and support better product decisions.
What Colleagues Say
PRODUCT DESIGN & DELIVERY
She consistently demonstrated a strong ability to balance creativity with practicality, designing experiences that not only looked great but also worked seamlessly in development. Cheryl made collaboration effortless.
Product Owner
PRODUCT & DELIVERY
What came across clearly in all my interactions with Cheryl was her knowledge, passion, commitment and good humour. Cheryl was driven to deliver the best products and experience possible.
Former Colleague
DESIGN & DEVELOPMENT
Cheryl is one of those rare UX/UI designers who can take complexity and turn it into clarity. Her creativity brings a fresh breath of design thinking into every project she touches.
Business Analyst
Selected Features
Illustration Gallery
See More
Pattern Gallery
See More
Enterprise design systems, native app platforms, complex digital services and data products, from research and product strategy through to high-fidelity UI, prototyping and build.
Product Design · UX Research · UX/UI · Design Systems · Web & App Design · Print Design
01. Design Systems
Themed Multi-App Platform
Design Systems
View Project
Scalable Design Systems
Design Systems
View Project
Design System Audit & Rebuild
Design Systems
Coming soon
02. Apps & Product
Tournaments |
Product Redesign
Apps & Product · Research
View Project
Mobile Seat Selection Redesign
Apps & Product
View Project
Gamified Customer
Events App
Apps & Product
View Project
National Public-Service Apps
Apps & Product
View Project
03. Websites
Cyclein | Ecommerce website
Web Design
View Live Site
End-to-End Website & Product Design
Web Design
View Live Site
Quiz Website | Designed and Coded
Web Design · HTML/CSS
View Project
SAAS Website
Web Design
Coming soon
Local Business | Website & Brand Refresh
Web Design · Graphic Design
View Project
0.4 Legacy UX & Data
Real-Time Analytics Dashboard
Legacy UX & Data · Dashboards
View Live Site
Simplifying Regulatory Guidance
GOV.UK Design System · Information Architecture
View Project
ADS | Search for Complex Records
Legacy UX & Data · IA
View Project
Redesigning a Financial Stock Screener
Legacy UX & Data · Onboarding
View Project
0.5 Branding, Print & Illustration
About Me
Drag
I’m Cheryl, a Product Designer working across native apps, complex digital products, enterprise platforms and design systems. Recent work includes reverse-engineering live products into scalable systems for major US enterprises, designing products aligned to UK government services and design standards, and shaping complex regulatory information into clearer digital experiences.
My background also spans data-heavy products, mobile experiences and large multi-surface platforms, including a behavioural analytics dashboard later referenced in US Congressional testimony. I work across research, product thinking, interaction design and high-fidelity UI, with a strong focus on clarity, systems thinking and making complex products easier to use and easier to build.
Based on the Isle of Man, usually somewhere between a design file, a motorbike and my dogs.
Work Highlights
Enterprise Design Systems
Created, audited and reverse-engineered design systems for complex products, building scalable token architectures, variables, components and theming for consistent delivery.
Native Apps & Product UX
Designed native and mobile-first experiences across multiple products, shaping reusable patterns for onboarding, navigation, complex workflows and shared functionality across app ecosystems.
Complex Digital Services
Designed products aligned to UK government services and standards, turning complex information, multi-step journeys and technical constraints into clearer, more usable experiences.
Research-Led Product Decisions
Planned and ran qualitative and quantitative research, usability testing and synthesis, using evidence to shape priorities, improve flows and support better product decisions.
What Colleagues Say
PRODUCT DESIGN & DELIVERY
She consistently demonstrated a strong ability to balance creativity with practicality, designing experiences that not only looked great but also worked seamlessly in development. Cheryl made collaboration effortless.
Product Owner
PRODUCT & DELIVERY
What came across clearly in all my interactions with Cheryl was her knowledge, passion, commitment and good humour. Cheryl was driven to deliver the best products and experience possible.
Former Colleague
DESIGN & DEVELOPMENT
Cheryl is one of those rare UX/UI designers who can take complexity and turn it into clarity. Her creativity brings a fresh breath of design thinking into every project she touches.
Business Analyst
Selected Features
Illustration Gallery
Pattern Gallery