Cheryl Alice

UX/UI · Product Design · Digital/Visual Design · Illustration

Let’s Connect!

Illustration

UX/UI + Graphic Design Case Studies

Illustration Gallery

Illustration
Illustration
Illustration
Illustration
Illustration

Featured Art & Pattern Case Studies

illustration

Displate Illustration Collection

Illustration

Coming Soon

illustration

Lush Cosmetics: Hanukkah Product & Packaging Design

Illustration · Pattern Design

Coming Soon

illustration

Spoonflower Summer Collection

Pattern Design

Coming Soon

illustration

Hearts & Science Tea Towel Design

Illustration

Coming Soon

illustration

Nala Pet Tags Playing Card Designs

Illustration

Coming Soon

illustration

Packaging Design

Easy Tiger

Illustration

Coming Soon

About Me

Hi, I’m Cheryl — a UX/UI Designer, Illustrator, and Digital Creator based on the Isle of Man. I’m most at home when I’m designing thoughtful digital experiences, sketching up whimsical ideas, or out in nature with my dogs and a backpack full of plant cuttings.

 

Whether I’m rethinking complex user flows, conducting user research, creating visual assets, delivering responsive web-products, building full design systems, or dev-ready Figma files, I care deeply about clarity, usability, and craft.

 

I’ve also been learning front-end development to deepen my understanding of how design translates into real, working code.

 

Outside of work, I ride a motorbike, explore the island’s beaches and glens, and spend too long rearranging my plants. I bring this same curious, detail-focused energy to every project I work on.

Work Highlights

Design System & Figma Variables

illustration

Developed a semantic token naming system and introduced variables to improve consistency, flexibility, and theming across the design system. Built and refined components using auto layout and best practices, and documented everything with dev-ready specs to ensure smooth handoff and easy adoption.

Mobile-First Tournaments Product

illustration

Designed a new tournaments experience from the ground up, starting with mobile. This included sign-in flows, error states, lobby design, gameplay screens, and leaderboard UI. Collaborated closely with the product and development teams to align design with functionality, edge cases, and real-time interactions.

UX Research Process from Start to Finish

illustration

Introduced a full UX research framework, starting with a structured project requirements doc. Planned and ran qualitative and quantitative testing using SUS, UMUX-Lite, and Time-on-Task, then synthesised findings through affinity mapping. Delivered clear insights and actionable recommendations that directly informed design decisions.

Co-Designed a Customer Event App

illustration

Collaborated on the design of a web-based event app that significantly increased engagement and improved the attendee experience. Worked on dev-ready UI, onboarding flows, and gamified interactions, while designing visual assets and scalable components to support future events and use cases.

Selected Features

Cheryl

Alice

UX/UI · Product Design · Digital/Visual Design · Illustration

Let’s Connect!

Illustration

UX/UI + Graphic Design Case Studies

illustration

Vienna Opera House: Mobile Seat Selection Redesign

UX/UI

illustration

Finviz: Redesigning the Financial Stock Screener

UX/UI

illustration

Archaeology Data Service — Search for Complex Records

UX/UI · AI

illustration

Digital Hygiene Quiz Website - Designed and Coded

UX/UI · HTML/CSS

illustration

Gamified Customer

Events App

UX/UI

illustration

Building a Scalable Design System in Figma

UX/UI

illustration

Tournaments Product Redesign

UX/UI

Illustration Gallery

Illustration
Illustration
Illustration
Illustration
Illustration

Featured Art & Pattern Case Studies

illustration

Displate Illustration Collection

Illustration

Coming Soon

illustration

Lush Cosmetics: Hanukkah Product & Packaging Design

Illustration · Pattern Design

Coming Soon

illustration

Spoonflower Summer Collection

Pattern Design

Coming Soon

illustration

Hearts & Science Tea Towel Design

Illustration

Coming Soon

illustration

Nala Pet Tags Playing Card Designs

Illustration

Coming Soon

illustration

Packaging Design

Easy Tiger

Illustration

Coming Soon

About Me

Hi, I’m Cheryl — a UX/UI Designer, Illustrator, and Digital Creator based on the Isle of Man. I’m most at home when I’m designing thoughtful digital experiences, sketching up whimsical ideas, or out in nature with my dogs and a backpack full of plant cuttings.

 

Whether I’m rethinking complex user flows, conducting user research, creating visual assets, delivering responsive web-products, building full design systems, or dev-ready Figma files, I care deeply about clarity, usability, and craft.

 

I’ve also been learning front-end development to deepen my understanding of how design translates into real, working code.

 

Outside of work, I ride a motorbike, explore the island’s beaches and glens, and spend too long rearranging my plants. I bring this same curious, detail-focused energy to every project I work on.

Work Highlights

Design System & Figma Variables

illustration

Developed a semantic token naming system and introduced variables to improve consistency, flexibility, and theming across the design system. Built and refined components using auto layout and best practices, and documented everything with dev-ready specs to ensure smooth handoff and easy adoption.

Mobile-First Tournaments Product

illustration

Designed a new tournaments experience from the ground up, starting with mobile. This included sign-in flows, error states, lobby design, gameplay screens, and leaderboard UI. Collaborated closely with the product and development teams to align design with functionality, edge cases, and real-time interactions.

UX Research Process from Start to Finish

illustration

Introduced a full UX research framework, starting with a structured project requirements doc. Planned and ran qualitative and quantitative testing using SUS, UMUX-Lite, and Time-on-Task, then synthesised findings through affinity mapping. Delivered clear insights and actionable recommendations that directly informed design decisions.

Co-Designed a Customer Event App

illustration

Collaborated on the design of a web-based event app that significantly increased engagement and improved the attendee experience. Worked on dev-ready UI, onboarding flows, and gamified interactions, while designing visual assets and scalable components to support future events and use cases.

Selected Features

Cheryl

Alice

UX/UI · Product Design · Digital/Visual Design · Illustration

Let’s Connect!

Illustration

UX/UI + Graphic Design Case Studies

illustration

Vienna Opera House: Mobile Seat Selection Redesign

UX/UI

illustration

Finviz: Redesigning the Financial Stock Screener

UX/UI

illustration

Archaeology Data Service — Search for Complex Records

UX/UI · AI

illustration

Real-Time Analytics Dashboard - Coming Soon

UX/UI

illustration

Digital Hygiene Quiz Website - Designed and Coded

UX/UI · HTML/CSS

illustration

The Matrix Arena Website & Brand Refresh

UX/UI · Graphic Design

View Case Study

illustration

Gamified Customer

Events App

UX/UI

illustration

Building a Scalable Design System in Figma

UX/UI

illustration

Tournaments Product Redesign

UX/UI

Illustration Gallery

Illustration
Illustration
Illustration
Illustration
Illustration

Featured Art & Pattern Case Studies

About Me

Drag

Hi, I’m Cheryl — a UX/UI Designer, Illustrator, and Digital Creator based on the Isle of Man. I’m most at home when I’m designing thoughtful digital experiences, sketching up whimsical ideas, or out in nature with my dogs and a backpack full of plant cuttings.

 

Whether I’m rethinking complex user flows, conducting user research, creating visual assets, delivering responsive web-products, building full design systems, or dev-ready Figma files, I care deeply about clarity, usability, and craft.

 

I’ve also been learning front-end development to deepen my understanding of how design translates into real, working code.

 

Outside of work, I ride a motorbike, explore the island’s beaches and glens, and spend too long rearranging my plants. I bring this same curious, detail-focused energy to every project I work on.

Work Highlights

Design System & Figma Variables

illustration

Developed a semantic token naming system and introduced variables to improve consistency, flexibility, and theming across the design system. Built and refined components using auto layout and best practices, and documented everything with dev-ready specs to ensure smooth handoff and easy adoption.

Mobile-First Tournaments Product

illustration

Designed a new tournaments experience from the ground up, starting with mobile. This included sign-in flows, error states, lobby design, gameplay screens, and leaderboard UI. Collaborated closely with the product and development teams to align design with functionality, edge cases, and real-time interactions.

UX Research Process from Start to Finish

illustration

Introduced a full UX research framework, starting with a structured project requirements doc. Planned and ran qualitative and quantitative testing using SUS, UMUX-Lite, and Time-on-Task, then synthesised findings through affinity mapping. Delivered clear insights and actionable recommendations that directly informed design decisions.

Co-Designed a Customer Event App

illustration

Collaborated on the design of a web-based event app that significantly increased engagement and improved the attendee experience. Worked on dev-ready UI, onboarding flows, and gamified interactions, while designing visual assets and scalable components to support future events and use cases.

Selected Features